Photo: PRNewsfoto/Build-A-Bear
Pay Your Age Dayis making a comeback atBuild-A-Bear— but not for everyone.
After last year’sinaugural event left stores closing earlydue to the chaos surrounding popular demand, the companyannounced an altered offeringthat will allow a limited number of child customers to “pay their age” (e.g., $5 for a 5-year-old) for any stuffed animal in the store (excluding toys in theirPokémonandHow to Train Your Dragoncollections, outfits and accessories).
According to the toy company, more than 200,000 customers will be awarded the one-time ticket — and 10 extra-lucky entrants will win a birthday-party experience valued at $250, which kids can use anytime over the next year.
Build-A-Bear store.Business Wire via Getty
Children who aren’t able to snag a ticket to pay their age later this month or an all-inclusive birthday bash can still participate in the Count Your Candles promotion, where they can pay their age for their ownBirthday Treat Bear(regularly $14) anytime during their birthday month.
“When your child celebrates their birthday at Build-A-Bear Workshop, they get the full Build-A-Bear experience!” the companypromises on its website.
That experience — offered “at no additional charge!” — includes a Birthday Heart ceremony, a birthday sticker and party hat, a birthday-cake photo prop and the chance to ring the Birthday Bell to “announce their birthday to the entire workshop.”
Build-A-Bear Birthday Treat Bear.Build-A-Bear
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Last summer,Pay Your Age Daywas a one-day event held in U.S., Canadian and U.K. Build-A-Bear stores thatended abruptly due to crowd sizes.
“Per local authorities, we cannot accept additional guests at our locations due to crowd safety concerns. We have closed lines in our stores,”the company tweeted in July.
“Our Pay Your Age Day generated an overwhelming response,” the tweet went on. “Please refer to our website for info about a voucher for our Bonus Club members. Thank you for your patience and support.”
source: people.com
