Jack White recentlybroke a world recordby recording and exhort a 7″ vinyl in less than four hours , but he has more excogitation in store . Now , he ’s developed what he’scalling an Ultra LPwhich tender multiple playback features : bonus features for the bygone culture medium .
White ’s new record album , Lazaretto , will be released as an 11 - track Ultra LP . But it will moderate more than those 11 rail : there will be two hidden under the centre recording label , one of which will play at 45 RPM and the other at 78 , unlike the balance of the album which will birl at 33 1/3 RPM .
The vinyl will also have a locked forbidden channel , which means Side A plays from the privileged out and cease on a uninterrupted iteration . Then , there ’s also a handwriting - etched hologram on Side A , which is also the first of its kind . Obviously . you’re able to see White explain the feature in the video below .
intelligibly , White is on a mission to reinvigorate vinyl radical — but he ’s not the only one . People are buyingmore vinyl than they have in 10 . In 2013 , gross sales increased 31 - percent to about 6 million unit year - over - twelvemonth . It ’s not a single - year protuberance either , either . Sales have mount to 6 million from after having been at about a million in 2007 .
Why Vinyl Is the Only Worthwhile fashion to Own Music
Whether the features of White ’s young album really make vinyl innovative again is , of course , up for disputation , but there ’s no denying that it ’s an interesting growing in a new grow market . Will features like this make you buy more vinyl radical ? [ Third Man RecordsviaStereogumviaVerge ]
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