Vape purveyors be warned , the U.S. Food and Drug Administration is on a charge to straighten out the tune of cotton fiber candy clouds . The federal agency has issued officialwarning lettersto189 storesover claims that the retail merchant are selling illegal Es - cigarettes and related production , according to aThursday military press instruction .
Specifically , the FDA is cracking down on teens ’ favorite vapes — Elf Bar and Esco Bars disposable due east - cigs , which “ make out in flavors known to attract to youth , ” like pasty bear , bubblegum , and cola and are not authorized by the FDA , per the departure . Despite its illicit condition , Elf Bar is the most popular disposable vape brand among teens aged 16 to 19 , according to the representation . The brand , made by Formosan company iMiracle Shenzhen , is just one of several e - cig brands that have emerged in the Wake Island of theFDA shun Juul . Elf Bar has been cited more than any other firebrand in late accidental e - cig pic andpoisoning reports , agree to FDA data — most occurring among baby younger than five .
The new announced monition letters were sent out to shop in 30 country between June 5th and 16th , following a “ nationwide retail merchant inspection blitz , ” the FDA aver . Previously , in May , the way observe ithad sent lettersto 30 shops . In full , more than 570 e - cig - relate monition letters have been issued to makers , distributers , and Peter Sellers . “ After receiving a warning letter , a majority of companies correct the stated irreverence , ” the FDA claims .

A sampling of the many, youthful flavors that Elf Bar offers in its disposable, nicotine-filled vapes.Screenshot: Gizmodo / Elf Bar
If fund do n’t block peddle their battery - powered flavor sticks , the agency has bespeak it plans to take additional gradation to get sellers in communication channel . “ The FDA is prepared to employ all of its authorities to ensure these , and other illegal and younker - appealing products , stay out of the hands of kids , ” said FDA Commissioner Robert M. Califf in the news dismissal . “ We are committed to a multipronged approach using regularisation , complaisance and enforcement action and breeding to protect our state ’s early days . ”
The U.S.banned all season vape podsbeyond those intended to savour like tobacco or menthol in early 2020 . That FDA policy bars the manufacture , statistical distribution , and sale of such e - cigs , and gave company and seller 30 days from implementation to follow . Onlya short listof e - cigarette products have been cede authorisation by the FDA . But intelligibly , season vapes beyond those sanctioned have keep on to persist across the country , especially ace that exudate a ocular appeal on TikTok and other social media , where Elf Bar vapes are a pop add-on .
However , the FDA hasa limited setof enforcement tools at its disposal . It canissue civil penalties(i.e . amercement ) , and cansue to prescribe lasting cease and desist order — legally involve companies and stores to give up their violations . It can also seize unauthorized ware . But that ’s about it — there ’s no criminal penalty in swordplay here . Despite the agency publish fines and bringing forward lawsuits in recent month , new illegal vape products and brands proliferated and due east - butt sales event rear dramatically between 2020 and 2022 , according tonewly released CDC datum . To stop the ever - fall river of tasty vape succus , the agency might postulate to switch tactics .

Some studies have demonstrated that vapes can , indeed , be helpful for people adjudicate to abbreviate backon smoking traditional cigarettes . But other research suggests puffing on e - fag still bear significant wellness risks — like increased chances ofgum disease , chronic lung malady , andcell damage . Whether or not vapes are evenly as harmful as cigarettes is an unresolved question . Either way , the FDA says it does n’t want kids — attract in by bright colors and sweet smokescreens — to be the ginzo Sus scrofa .
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