There are days where a trend you notice becomes absolutely visible . Today is one of those days .
I have view the Android blade disappear over metre . First , it was the Nexus , then Samsung came with the Galaxy brand , who made Android less relevant . Now , Android is just unseeable .
I thought Google was losing a war against its partners , but I finally close that it can not be just a conjunction . It is not just a trend . It is a careful cause . By Google .
At Mobile World Congress last year , Android was everywhere . The Android infinite was the biggest of all . It was all about Android and a minute about the ironware manufacturers .
This twelvemonth ( BTW , if you are going to Barcelona and you want to fill , just let me experience ) , Android will beabsentat MWC 2013 . No place , no John Wilkes Booth . die .
If you read about the unexampled HTC One , you ’ll have a hard time ascertain Android anywhere . HTC is trying to promote its brand , Android isway in the desktop . Gone .
Of course , Android is dominant . So much that say you sell an “ Android phone ” makes you a sleazy good play . Nobody wants that , they all want to be cool and unlike . go away Android to the Chinese knock - offs .
However , it is not just the gadget manufacturers . It is Google killing the trade name . They moved away from it when Android Market became Google Play , and they are distancing themselves even more now .
They want Google to be the mark , not Android .
Risky patronage ? I am not sure . Who cares about Android ? Developers . Only developers .
Even if you irrigate down the brand , developer will know it . It does not make a difference . You are not going to lose developers because you are de - accent the brand .
However , having two brands confound consumers . Google is planning toopen flagship storage . They have corrupt an hardware manufacturer . They are changing , and they want Google front and central .
Who knows the word iOS ? Nobody ( oh , you do , but you are a geek ) .
People out there cognise Apple . They get it on iPhone and iPad . iOS is for eccentric person . It is hide inside . For those who can severalize the deviation between a V12 and a V6 engine ( see , maybe you are not a geek after all ) .
Android is now so dominant , it can be kill . Because it is just what ’s inside . What weigh , it is the outside .
Gone is Android . Killed by its own father .
Believe me , you want to buy a Google .
Fabrizio Capobiancois the Founder and CEO ofTOK.tv . He also serves as President and Chairman ofFunambol , which he founded in 2003 and which grew to be the leading mobile open source troupe in the earth .
Fabrizio care pretty much every sportswoman and spends a great deal of his life-time take in it on tv set ( finally , not alone ) . He is a successful entrepreneur , having founded several Italian mellow tech companies , and has wide expertise in the peregrine industry , with workplace experience that let in Reuters and Tibco .
He has a Ph.D. in estimator skill from the University of Pavia , Italy , with a focus on usableness . He has been recognise as a top ’ 40 under 40′ high tech loss leader and peregrine visionary . He write a blog that was vote among the best in the manufacture by FierceWireless , atwww.fabcapo.com .
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