How Digg Raced to Make the Google Reader Replacement You’ll Want

With Google Readerabout to meet its maker , Diggdecided to make the ultimate replacement . That was two months ago — and Wired has theinside trackof exactly how the project has come together since then .

https://gizmodo.com/google-shut-down-reader-because-it-was-scared-of-more-s-5992232

At the outset , it ’s fair to say things did n’t look pretty . Hopping back in time two month , Mat Honandescribes where Digg were when they started :

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Right now [ Digg Reader is ] just a muss of codification , Keynote side , and shit on a whiteboard . They take to turn it into a existent product , one to take the place of Google Reader , which shut down on July 1 . They have less than 60 days . Simultaneously , the same team of five engine driver is work to integrate another product – Instapaper – that they ’ve just purchased . None of this is top enigma , the contrary in fact . Digg in public promised the populace to have a replacement quick in time . They had to move fast . And when you move tight , things get fucked up .

When Google announced that Reader was going to die , Digg announced they ’d fill the gap that exact same eve . So what made them think they could do it?Honan excuse :

The theme of Digg build a Reader successor just resonated . The revamped Digg.com was already popular , especially in news and developer R-2 . It had a repute for scrumptious headlines and kicker , courtesy of editorial director David Weiner , a HuffPo alum . It ’s tech team , led by CTO Michael Young had already shown serious backend chops , which meant people did n’t doubt its power to draw out off building a lector . The same minimalist sensibility that innovation director Justin Van Slembrouck had given the front page of Digg would transform well to the new project , and , hell : Its GM Jake Levine might even be capable to figure out a way to monetize it in ways Google never had .

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Now , just day forward of the prescribed roll out , Digg Reader is ( kinda ) quick . Having seen it in action , Honanexplains what he conceive :

Digg Reader meets somewhat much all the destination the squad determine for itself . It ’s got a slick minimalist designing that , yes , appear very much like Google Reader ( and very much like Feedly , for that matter ) . It has build - in sharing and saving feature of speech . The Digg push will help happen level for the site ’s front page . The iOS app is fantastic ( it even has a car mode for podcasts ) . It has take counts , and they work , which sounds easy to pull off but requires lots of complex things materialize in real metre on the back end . ( Which is why Google Reader ’s unread count maxxed out at 1000 + ) . All that remains to be catch is if it is fast , and if it can surmount .

Watch this space , then . And , in the meantime , go fit out the Wired feature , because it realise for fascinating recital . [ wire ]

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